October 01, 2004
Whole-grain Lucky Charms

THERESA: Here's good news on the nutritional front: General Mills is converting all its cereals (including Trix, Cocoa Puffs and Lucky Charms!) into whole-grain products. Whole grain is so much better for us than processed flour.

This just shows how consumer tastes are changing, and demand for healthier food is driving manufacturers to provide better choices. Of course, these cereals will still have artificial colors, too much sugar and preservatives, but hey, this is a start, right?

YVONNE: Wow. this is a amazing. I wonder if General Mills thinks it can gain as many or more adult consumers as it will lose in younger eaters who won't touch this stuff after they taste the difference.

WENDY: I think this is great. I started buying their Trix and Cocoa Puffs cereals once they made a 75 percent less sugar kind, and my daughter doesn't know the difference. They are as "nutritious" as what we think of as "healthy" cereals (which isn't saying that much, but still). But we are total whole-grain people whenever we can. If you start kids on it, honestly, they will want it -- they might flirt with the white bread, but they come back.

KIMBERLY: I'm not sure if this is a blessing or a curse. The point is to eat as much unadulterated food as possible. This could potentially cause more confusion among consumers because they will think they are eating something wholesome when in fact they are not. Whole grains with artificial colors, white sugar, and preservatives is hardly the answer.


Comments

Even a trainer like myself cheats SOMETIME. At home I usually have three good whole-grain or whole-wheat cereals and one "bad" cereal. As long as you know that with all the sugar that are in these types of cereals they should be eaten in moderation and not as your main cereal I think that this is a good idea.

Posted by: David A. Miller on October 1, 2004 03:27 PM

Cereal makes me dizzy. I prefer scotch.

Posted by: Constance on October 3, 2004 01:35 PM
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