This just in (so to speak):
The makers of Cialis, the erection drug, are making the "Cialis Promise."
You can get a free sample of the pill, and if you don't like what it does for you, the company will give you either Viagra or Levitra. We recommend Viagra (not that we need such stimulants).
Sales of Cialis are not rising, thus the ad scheme.
Paul Clark, the head cheese at ICOS Corp., was quoted as saying, "We're putting our money where our mouth is."
We've never heard of that position, but we're looking forward to trying it.
Posted at July 12, 2004 05:15 PM
According to a spokesman at ICOS Corp. "Sales of Cialis are limping along." "They have not risen to our expectations." "They have not made a bulge in our bottom line." "The product has not measured up to what we felt would happen."
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