Would We Lie?: The candy contrivance

September 27, 2004

The candy contrivance

Those tricky Brits.
Britain's Food and Drink Federation has issued a manifesto to address portion size as a way of helping us fatties cut our food intake.
So, in an effort to appear to be concerned, the Masterfoods company says it is reducing the size of its king-size Mars and Snickers.
Mark Reid of Masterfoods says the company is making the bars "shareable" by packaging two smaller bars instead of one biggie.
Duh. Sure. We'll fall for that one, won't we, fellow fatties? We'll share.
With ourselves, you silly gits.

Posted at September 27, 2004 03:26 PM

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